Product & Brand Designer · San Francisco

Clear, engaging design for complex ideas.

I bring together visual storytelling, user experience, and brand strategy. Websites, design systems, and campaigns for Johnson & Johnson, Genentech, Pfizer, Sanofi, and Butterball.

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Selected projects

Healthcare, consumer, and campaign work.

Password protected

Johnson & Johnson

Inlexzo HCP website

Expanding a launch website for a new bladder cancer treatment into a larger, consistent system of pages for healthcare professionals.

Visual / UI / interaction designDev handoff

Inlexzo HCP home page on a desktop monitor

Password protected

Johnson & Johnson

Inlexzo patient website

Bringing a new campaign into the Home and Resources pages, with layouts for desktop, tablet, and mobile.

Campaign integrationAccessibility

Password protected

Genentech

Xolair Food Allergy and CSU websites

Bringing caregiver-focused photography and clinical data into a site moving to a new design system.

UI designDesign system transitionIconography

Butterball

Farm to Family website

Moving a consumer food brand's website onto the Butterball design system.

Design system transition

Pearson

Boundless Learning website

A responsive website for an online learning services company, designed across desktop, tablet, and mobile.

Visual / UI design

Boundless Learning home page on a laptop

Boundless Learning What we do page on a tablet

Boundless Learning Solutions page on a phone

Password protected

Sanofi

Medical congress materials

One visual language across an event invite, a hanging banner, and a booth wall.

CampaignEnvironmentalPrint

Illustrative booth render with the Sanofi OX40 Ligand wall graphic

Password protected

Ultragenyx

UltraCare enrollment mailer

A folded direct-mail welcome with a reply card, introducing a patient support program for people with rare genetic diseases.

Print designDirect mail

UltraCare folded mailer, Connect with us cover

Logos and emblems

Branding

Logos and emblems for businesses, community groups, and public organizations.

Brand identityLogo design

More work

Motion, social, and brand pieces

Colgate National Smile Month animation — **Colgate Optic White**
National Smile Month social animation

Espolòn Cristalino social video — **Espolòn Cristalino**
Social video

Placer Union High School District animation with glass transitions — **Placer Union High School District**
Motion animation

Rare Parts magazine ad spread — **Rare Parts**
Print ad and web banners

Ethical Life roll-up banner mockup, Kinder World with Ethical Life, vegan multivitamin gummies — **Ethical Life**
Roll-up banner

Aperol Spritz and US Open key visual — **Aperol Spritz × US Open**
Partnership key visual

About

Natalie is a Product & Brand Designer bringing together visual storytelling, user experience, and a strong understanding of brand strategy and business goals. With a human-centered mindset, a background in marketing, and experience across advertising, graphic design, print production, and art direction, she brings both big-picture thinking and craft-driven detail to every project.

She is especially drawn to variety and to translating complex concepts into clear, engaging design. Her approach is thoughtful, collaborative, and grounded in problem-solving, and she values feedback as an essential part of the creative process.

Outside of work, Natalie is an abstract painter, working under the name Natalie Ora.

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