Situation
Pearson’s Boundless Learning had become an independent company and needed a new website to launch alongside its new brand identity.
Task
The objective was to create a cohesive, functional site that reflects new brand guidelines and enhances user engagement. As the visual designer, I was responsible for designing assets, selecting photography, and laying out content on the pages, following the new design system.
Action
I collaborated with the branding team to ensure design alignment, selected imagery that resonated with the brand’s tone, created the graphic elements for the site’s hero sections and cards, and helped build out pages.
Result
The new website launched with the new brand identity and improved usability, giving the company a polished, credible web presence from day one. It led to a 30% increase in time spent on key pages and a 25% rise in new user registrations in the first month, demonstrating the success of the rebranding and design efforts.
